Kelvin, W Hotel San Diego

Raising the temperature on a well-established hospitality brand is always a fun assignment.

Working directly with W’s ownership and executive team, SixteenFifty created the full brand development for the hotel’s Lobby, Rooftop Bar, and signature restaurant, Kelvin. From naming, identity, signage, menus, uniforms, and FF&E, the sleek W brand was reignited in San Diego through this full creative package designed to spark a buzz.