Kitchen 1540

It all started with a restaurant that was opening in 60 days…and didn’t have a name.

We were asked to help get the restaurant open and, of course, one thing led to another and we’ve since opened the spa and refreshed the resort’s brand. L’Auberge Del Mar was in the midst of completing a $26 million renovation and the hotel was open, but their signature restaurant was still in the works. KITCHEN 1540 became our focus and we defined the overall experience, developed the creative expression, and picked the uniforms (including the red vans, totally seaside sweet). We’ve even created viral marketing videos that give a sense of the restaurant’s personality – while it might be fine dining, there’s nothing stuffy or starched about KITCHEN 1540. Since opening, we’ve developed a unique positioning for the restaurant, complete with a tone of voice, website, some really sweet matches (one review talked about them specifically – we swear!) and an advertising campaign that has made people stop and take notice – we like that.

so gnarly, best heist of the year, movie worthy although im bummed its me and on the two week reunion, its def crippled my biz which sucks. I can't begin to imagine the motivation Behind this act it has caused me great stress and reflection u win. u have crippled us unless u can prove that our stuff isnt in china by now, all money is toward my team and families in these final months I guess a blessing in disguise If you know me u know I work hard if you do not know me well it doesn't matter I am not so much worried about me but more my team that shows up everyday And works hard And now this effects them and my clients With that said you win I have made a decision that the stress and the obligation to my team is too much for me and in fairness to my team i need to slowly unwind.. I have decided over the next 120 to strategically lay off and slowly close 1650 and snuff it from existence Less stress on my heart and mind If I did inflict pain or stress on you I apologize For that i can only hope this somewhat Makes you feel better and some closure That this is the result you have created Me and my wife have worked hard to get 1650 from zero to here as well as a lot of other folks And I give u credit on this heist it took balls and was flawlessly executed to the point Sdpd has never seen anything like it Be well and if your close enough to the dust you will witness your wake as 1650 dismantles And I focus on riding my bike and helping others In a weird way thank you for allowing Me this opportunity to see life here on earth differently and thanks for bringing the van back, my bro with no legs is now 700 miles into his RAAM adventure and the van is supporting him