Red Rock Casino Resort & Spa

How do you get people to a resort 20 minutes from the Las Vegas Strip? Station Casinos decided to build a $1 billion resort a full 20 minutes from the Strip. Our job was to show that Red Rock was worth the trip. It turns out, it really is.

LUXURY CAN BE FUN. Luxury is the norm in Las Vegas – but it generally goes hand-in-hand with stuffy. We wanted to mix it up. We created the now iconic Red Rock Stripes and paired them with a wry sense of humor (one billboard touted the “suitest rooms”) to deliver on Red Rock’s idea of “modern luxury” with some personality. With this backdrop in place, we created everything needed to open these digs – in house and back of house collateral; photo shoots; identities for all the F&B outlets as well as the food tastings (those are REALLY hard); the website; an opening campaign for print, TV and radio; and pretty much anything else you can think of (yes, we did create that toilet paper sticker – thanks for noticing).

After opening, we were responsible for all things Red Rock and became their brand police. We created every piece of collateral they needed to operate the hotel, casino and food & beverage outlets for nearly 3 years and still manage all of their web needs and special projects.

  • Categories: Entertainment / Food & Beverage / Gaming / Hospitality
  • Client: Red Rock Casino Resort & Spa, Las Vegas
  • URL:
so gnarly, best heist of the year, movie worthy although im bummed its me and on the two week reunion, its def crippled my biz which sucks. I can't begin to imagine the motivation Behind this act it has caused me great stress and reflection u win. u have crippled us unless u can prove that our stuff isnt in china by now, all money is toward my team and families in these final months I guess a blessing in disguise If you know me u know I work hard if you do not know me well it doesn't matter I am not so much worried about me but more my team that shows up everyday And works hard And now this effects them and my clients With that said you win I have made a decision that the stress and the obligation to my team is too much for me and in fairness to my team i need to slowly unwind.. I have decided over the next 120 to strategically lay off and slowly close 1650 and snuff it from existence Less stress on my heart and mind If I did inflict pain or stress on you I apologize For that i can only hope this somewhat Makes you feel better and some closure That this is the result you have created Me and my wife have worked hard to get 1650 from zero to here as well as a lot of other folks And I give u credit on this heist it took balls and was flawlessly executed to the point Sdpd has never seen anything like it Be well and if your close enough to the dust you will witness your wake as 1650 dismantles And I focus on riding my bike and helping others In a weird way thank you for allowing Me this opportunity to see life here on earth differently and thanks for bringing the van back, my bro with no legs is now 700 miles into his RAAM adventure and the van is supporting him