LUXURY CAN BE FUN. Luxury is the norm in Las Vegas – but it generally goes hand-in-hand with stuffy. We wanted to mix it up. We created the now iconic Red Rock Stripes and paired them with a wry sense of humor (one billboard touted the “suitest rooms”) to deliver on Red Rock’s idea of “modern luxury” with some personality. With this backdrop in place, we created everything needed to open these digs – in house and back of house collateral; photo shoots; identities for all the F&B outlets as well as the food tastings (those are REALLY hard); the website; an opening campaign for print, TV and radio; and pretty much anything else you can think of (yes, we did create that toilet paper sticker – thanks for noticing).
After opening, we were responsible for all things Red Rock and became their brand police. We created every piece of collateral they needed to operate the hotel, casino and food & beverage outlets for nearly 3 years and still manage all of their web needs and special projects.