Reliquary Spa

As part of the launch of the HRH Luxury Tower for the Hard Rock Hotel in Las Vegas, we were asked to define the experience and brand the new spa.

We created a spa concept, Reliquary, that fit into the “step above” mind-set, that was foundational to the resort brand. A reliquary is a receptacle for items of significance – in this case, that’s the guest. At the spa, it’s about finding what is sacred today – a moment that is all about you – and using this as the place to be selfish. Yup, that’s what we’re saying.