Rivers Casino Chicago

Reporting directly to ownership, SixteenFifty helped create the full brand experience, look and feel, marketing and back of house training program that helped make the $500 million Rivers Casino in Chicago the most successful casino opening ever in the state of Illinois.

Beginning in the pre-development stage, the branding and strategy was established and locked in by SixteenFifty, paving the way for a $6 million pre-opening advertising campaign that included TV, Radio, Outdoor and Print, and introduced the casino to the market – a market that was rife with strong competitors. With a host of on-point Food & Beverage concepts created by SixteenFifty plus a dynamic and effective team member training program and rollout strategy to round out the initial brand offerings, Rivers Chicago rolled the dice and continues to dominate the Chicago market.

so gnarly, best heist of the year, movie worthy although im bummed its me and on the two week reunion, its def crippled my biz which sucks. I can't begin to imagine the motivation Behind this act it has caused me great stress and reflection u win. u have crippled us unless u can prove that our stuff isnt in china by now, all money is toward my team and families in these final months I guess a blessing in disguise If you know me u know I work hard if you do not know me well it doesn't matter I am not so much worried about me but more my team that shows up everyday And works hard And now this effects them and my clients With that said you win I have made a decision that the stress and the obligation to my team is too much for me and in fairness to my team i need to slowly unwind.. I have decided over the next 120 to strategically lay off and slowly close 1650 and snuff it from existence Less stress on my heart and mind If I did inflict pain or stress on you I apologize For that i can only hope this somewhat Makes you feel better and some closure That this is the result you have created Me and my wife have worked hard to get 1650 from zero to here as well as a lot of other folks And I give u credit on this heist it took balls and was flawlessly executed to the point Sdpd has never seen anything like it Be well and if your close enough to the dust you will witness your wake as 1650 dismantles And I focus on riding my bike and helping others In a weird way thank you for allowing Me this opportunity to see life here on earth differently and thanks for bringing the van back, my bro with no legs is now 700 miles into his RAAM adventure and the van is supporting him