Rivers Casino Pittsburgh

Beginning with just a handful of collateral re-designs, Rivers Pittsburgh grew to a full re-brand and ongoing creative marketing strategy for an established multi-million dollar casino, nestled between the homes of the Steelers and the Pirates, which meant the brand needed to walk amongst some big shoes.

Through the development of an all-new brand identity system, stunning photography, casino collateral and advertising strategy that included ongoing and monthly TV, Radio, Outdoor and Print ad, SixteenFifty helped re-establish Rivers Casino Pittsburgh as a market leader, leading to the development of a new website experience and ongoing marketing strategy. The property has since become a bright jewel in the crown of the Rivers Casino family.