Station Casinos

From the concept to the delivery of over 1,000 design jobs. We helped deliver one of the most successful advertising campaigns in Las Vegas history.

Station Casinos needed more than a campaign, they needed an electrifying movement… a movement centered on their great service, value, and entertainment. What we created was “We Love Locals,” a passionate conversation about service and value connected to a massive promotion that cut across all areas of Station’s business: casino, hotel, food & beverage, and entertainment. Utilizing Station employees in all TV, Print, and Outdoor, we galvanized the 12,000-strong employee base and kicked off a massive show of love for locals that included thousands of deal at all 18 properties and a website that surpassed all expectations for customer involvement. We also created the 220-car Car-A-Day giveaway and managed all advertising and promotion around it. Oh, and we did it all in English and Spanish. 1400 employees taken through the casting process, 464 pieces of art designed, 80 Print Ads, 43 Billboards… huge numbers met with a huge response. We are showing the love and the love is coming back. The passionate conversation we created engaged and continues to change the market. It became a movement. It’s long-term, it’s sustainable, and it has connected everyone with the emotion of the business–which is what we do best.

so gnarly, best heist of the year, movie worthy although im bummed its me and on the two week reunion, its def crippled my biz which sucks. I can't begin to imagine the motivation Behind this act it has caused me great stress and reflection u win. u have crippled us unless u can prove that our stuff isnt in china by now, all money is toward my team and families in these final months I guess a blessing in disguise If you know me u know I work hard if you do not know me well it doesn't matter I am not so much worried about me but more my team that shows up everyday And works hard And now this effects them and my clients With that said you win I have made a decision that the stress and the obligation to my team is too much for me and in fairness to my team i need to slowly unwind.. I have decided over the next 120 to strategically lay off and slowly close 1650 and snuff it from existence Less stress on my heart and mind If I did inflict pain or stress on you I apologize For that i can only hope this somewhat Makes you feel better and some closure That this is the result you have created Me and my wife have worked hard to get 1650 from zero to here as well as a lot of other folks And I give u credit on this heist it took balls and was flawlessly executed to the point Sdpd has never seen anything like it Be well and if your close enough to the dust you will witness your wake as 1650 dismantles And I focus on riding my bike and helping others In a weird way thank you for allowing Me this opportunity to see life here on earth differently and thanks for bringing the van back, my bro with no legs is now 700 miles into his RAAM adventure and the van is supporting him