VIVA

We were the Fertittas’ choice to lead the charge, to develop the experience, to get the place opened, to imagine and define all that it would be.

Station Casinos was planning to build THE project. 110 acres. 5 hotels…to start. Beachfront views of The Strip. This is the kind of place you can’t just build, you have to define. You have to create the experience – and that’s what we were asked to do by the Stations Executive Team.

A CURATED EXPERIENCE. In defining VIVA we quickly realized this place needed to be so much more than another pretty hotel room with some nice restaurants and shops. That already exists. That is expected. We needed to do more. To create an experience. To curate a set of experiences that were all you can imagine – and more than you COULD imagine. And, our brand philosophy was simple – we were channeling. The goal of VIVA was to take in all that was Vegas and channel it. Give it a home. Let it sing. Share the best. Keep it new. It was to be Vegas Maximized – we’re talking gold gilded edges on the business cards and foils, foils everywhere. It was to be a Gallery that was always changing and always inspiring. It was to be an Escape where “I’ll do as I please because I can” was the accepted (and expected) MO. It was to be a magical place.

  • PLANNED $13 BILLION MULTI-CASINO/RESORT PROPERTY IN LAS VEGAS
  • 16 MONTH PRE-DEVELOPMENT BRANDING & STRATEGY WORK
  • 110 ACRES / 5 RESORTS
  • DIRECT REPORT TO OWNERSHIP
  • Categories: Hospitality
  • Client: VIVA for Station Casinos
so gnarly, best heist of the year, movie worthy although im bummed its me and on the two week reunion, its def crippled my biz which sucks. I can't begin to imagine the motivation Behind this act it has caused me great stress and reflection u win. u have crippled us unless u can prove that our stuff isnt in china by now, all money is toward my team and families in these final months I guess a blessing in disguise If you know me u know I work hard if you do not know me well it doesn't matter I am not so much worried about me but more my team that shows up everyday And works hard And now this effects them and my clients With that said you win I have made a decision that the stress and the obligation to my team is too much for me and in fairness to my team i need to slowly unwind.. I have decided over the next 120 to strategically lay off and slowly close 1650 and snuff it from existence Less stress on my heart and mind If I did inflict pain or stress on you I apologize For that i can only hope this somewhat Makes you feel better and some closure That this is the result you have created Me and my wife have worked hard to get 1650 from zero to here as well as a lot of other folks And I give u credit on this heist it took balls and was flawlessly executed to the point Sdpd has never seen anything like it Be well and if your close enough to the dust you will witness your wake as 1650 dismantles And I focus on riding my bike and helping others In a weird way thank you for allowing Me this opportunity to see life here on earth differently and thanks for bringing the van back, my bro with no legs is now 700 miles into his RAAM adventure and the van is supporting him