VIVA

We were the Fertittas’ choice to lead the charge, to develop the experience, to get the place opened, to imagine and define all that it would be.

Station Casinos was planning to build THE project. 110 acres. 5 hotels…to start. Beachfront views of The Strip. This is the kind of place you can’t just build, you have to define. You have to create the experience – and that’s what we were asked to do by the Stations Executive Team.

A CURATED EXPERIENCE. In defining VIVA we quickly realized this place needed to be so much more than another pretty hotel room with some nice restaurants and shops. That already exists. That is expected. We needed to do more. To create an experience. To curate a set of experiences that were all you can imagine – and more than you COULD imagine. And, our brand philosophy was simple – we were channeling. The goal of VIVA was to take in all that was Vegas and channel it. Give it a home. Let it sing. Share the best. Keep it new. It was to be Vegas Maximized – we’re talking gold gilded edges on the business cards and foils, foils everywhere. It was to be a Gallery that was always changing and always inspiring. It was to be an Escape where “I’ll do as I please because I can” was the accepted (and expected) MO. It was to be a magical place.

  • PLANNED $13 BILLION MULTI-CASINO/RESORT PROPERTY IN LAS VEGAS
  • 16 MONTH PRE-DEVELOPMENT BRANDING & STRATEGY WORK
  • 110 ACRES / 5 RESORTS
  • DIRECT REPORT TO OWNERSHIP
  • Categories: Hospitality
  • Client: VIVA for Station Casinos