Influencer Annie Lawless had a vision for a new line of makeup with clean non-toxic ingredients that feels sexy, chic, and anything but natural. By strategically merging an edgy aesthetic with 100% natural products, we evolved Lawless Beauty from an idea to a clean AF brand unlike anything else on the market at the time—all perfectly aligned to her image and attitude.
BRAND STRATEGY
CREATIVE DIRECTION
VISUAL IDENTITY
PACKAGING DESIGN
WEB & E-COMMERCE
PRODUCT LAUNCH
