Conception and opening of a $1B ground-up international entertainment destination

What We Did

Name & concept
Architectural consulting
Brand & opening strategy
Visual identity
Wayfinding
Autograph hotel concept
F&B naming & concepts
Daily design & marketing

Where do humans play in the city? The park. This was our intent behind the name and positioning. Parq is the ultimate playground within Vancouver's center.

From two luxury hotels, to the casino, through all 8 restaurants and beyond, we imagined nearly every component.

Our concept for a 30,000 SF elevated green space came to fruition on the sixth floor. It showcases a forest of native trees and indigenous plants, offsetting Parq’s carbon footprint.

A pre-opening campaign fueled awareness. Post opening focused on selling amenities to suitable audiences via targeted channels.

In addition to all property creative, we were responsible for day-to-day marketing of the 72,000 SF casino, including monthly promotions and rewards.