Where do humans play in the city? The park. This was our inspiration behind the name and positioning. Parq is the ultimate playground within Vancouver's center. From two luxury hotels, to the casino, to a 30K sq ft elevated forest, through all 8 restaurants and beyond, we imagined nearly every component of this $1B ground-up international entertainment destination.
NAME & CONCEPT
F&B DEVELOPMENT
BRAND ACTIVATION
WAYFINDING
OPENING STRATEGY
