How do you get people to come to Vegas' first $1B resort 20 minutes off the strip? Define an experience that gives staying off-strip an all-new cachet. Nearly two decades since opening and still going strong. The name, stripes, opening campaign, back of house, service standards, spa, restaurants, all creative… Even the toilet paper sticker. That was us.
NAME & CONCEPT
F&B DEVELOPMENT
BRAND ACTIVATION
OPENING STRATEGY
ALL DAILY CREATIVE NEEDS
