“You branded me” said Paul Saginaw as he stood next to his larger than life stature at the deli’s entrance during the opening of Circa. That we did. The creator of Ann Arbor Michigan’s famed Zingerman’s Deli—with his suspended trousers, jaunty hat, and black glasses—provided the perfect backdrop to put a fun spin on this classic 24/7 delicatessen concept.
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INTERIOR DESIGN
VISUAL IDENTITY
COLLATERAL DESIGN
